Subscribe to Our Content Updates *  Your email address: *  Preferred Format: HTMLText     YourName: *  Enter the security code shown:

Starting a new business and need instant credibility and cash? Want to give your existing business a quick and easy boost in sales. Think it would be nice to make money while you are asleep? Then packaging your expertise and know-how into lucrative info-products might be for you. With low start up cost and high profit margins infopreneuring can be your fast track to money and fame.

Here is your first product development formula.

Step 1: Invite a group of friends, colleagues, clients or prospects.

Look at your Outlook address book and send an invite to a few people. You only need three or five to teach the program. Even if nobody shows up on a call or just one person, still deliver it!

Step 2: Host a tele-seminar.

There are plenty of free bridge lines that will allow you to have multiple participants and that will record the call for you. When you invite your friends, ask them what they would like to learn on a specific topic and then answer the top five or six questions on your call.

Step 3: Record the teleseminar.

You can do it yourself using the software called Audacity, which you can get at http://audio-editor-recorder.com/ It is a free download that allows you to record your voice on your computer via a microphone and edit it like a professional sound technician would do in a studio.

Step 4: Create an MP3 file of your recording.

This is something you are going to have to learn, but it's so easy you will be amazed. If you can work on a Word document, you will be able to do simple corrections to a sound file and turn it into an MP3 file.

You have just recorded a product that can now be sold automatically as a download on an ongoing basis. That's it! You don't need graphics, CDs, labels or shipping. All you need is a place to park it online and a link for customers to download it.

That's just one product. You also can create an upscale product for those who don't like downloading MP3 files . . .

Step 5: Create a CD.

You can have it done for you for about $50 to $100 and then maybe $1 or $1.50 to create per CD, which you can sell for $10, $20, $30, $50 or $100.

That's not it! Some people don't like to listen to audio because they read a lot faster and they prefer a transcript.

Step 6: Get the audio transcribed.

Now you have not only an audio product, but also a written document. You can combine the two and sell them together.

Step 7: Have the transcription enhanced a little bit. The enhanced transcript is a cleaned up transcript, edited and formatted slightly differently. It can be easily turned into an e-book or special report.

You see that just in seven steps you went from not having anything to having a downloadable MP3 file, a downloadable PDF of your transcript, an audio CD, and an actual booklet that can be printed, bound and shipped to clients.

The next and last step is marketing your product.

Step 8: Take the transcript and slice it up into articles. If you have an hour-long presentation, you can easily get three to five articles out of it. It requires a little bit of work, but you already "wrote" it. You spoke it. It was transcribed. It's already in the document. Just divide it up into pieces.

Take those articles and submit them to many different places for publication, both online and offline. That generates a flood of traffic coming back to your website over time.

Here you have it - a seven-step formula, plus one MARKETING step for creating your first info product that is guaranteed to sell like hotcakes, give you tons of visibility and differentiate you from the crowd!

Keywords: info product, information marketing, marketing tip, marketing tips, info marketing coach, info marketing training, Adam Urbanski

About the Author
Adam Urbanski, Irvine, California, USA
accounting@themarketingmentors.com