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Ready to get started? Here we go: 1. They don't create a product their ideal clients actually want. This can manifest itself in several ways. Here are a few of the big ones --

• Your ideal clients NEED this product, never mind that they don't actually WANT it. Case in point -- how many of you say to yourself on a regular basis, "I really need to exercise more." And how many of you are rushing off to hire a personal trainer to force yourself to exercise more? Or take out spending money altogether -- how many of you are simply shifting your daily schedule around so you DO start exercising more? Or how many of you say, "I really need to floss regularly." How's that flossing going?

  Yeah, you get the picture. Need and want are two entirely different things. We buy what they want and then we justify the purchase by saying we need it. We don't buy what we need, only what we want.

• You've created the wrong product for the wrong market. This happens more frequently than you might imagine. You have a great idea, but you're trying to match it to a client base that has little or no interest in it. There's a mismatch. Luckily, this one can be (relatively) easily fixed -- find your right ideal clients who DO want your product, tweak your product to fit that client base and all is well.

• You're writing it for you -- NOT for your ideal clients. This happens mainly with authors who are writing books. Now there's nothing really wrong with this -- it's your vision/message/brilliance you're writing about. And sometimes this can turn into a massive success. But not always. Your ideal clients may either not be ready for it or you're selling to the wrong ideal clients or you haven't educated your ideal clients enough for them to realize they need it. (Or want it, as the case may be.)

Keywords: info-products, information products, information marketing, small business marketing strategy, online marketing strategies, strategic internet

About the Author
Michele PW, Prescott, AZ, USA
michele@michelepw.com